eBooks are all the Rage!

This is a great article regarding PROMOTION of your books  if you are an eBook Author... or a digital publisher.  Of course, it mentions standard publishing as well, but more importantly, it lets digitally published authors know what they need to do to make money from their books.  http://kriswrites.com/2011/04/06/the-business-rusch-promotion/   

If you're not interested in reading the entire article, let me summarize.  The bottom line regarding promotion for your digital books is.... publishing more books.  Because it seems that the absolutely best way to get your book(s) noticed is WORD OF MOUTH.  And who likes to talk more than readers who love to read... right? 

Of course, you still have to have a web presence... because what good is word of mouth going to do for you if no one can find you online?  And most of my own authors will be very happy to hear that it's not so much joining the social networks that is important as much as it is HAVING YOUR OWN WEBSITE.  Of course, you should link your website to your publisher's website, as well as to the top places where your book (s) is/are listed, but the main idea is to make sure that if someone hears your name and wants to learn about you, that they can easily find you by typing in your name on their iPad or iPhone. 

The article also mentions that the more books you publish, whether it's in one genre or many, the better, as that only increases the chances of word of mouth.  Gone are the days of publishing when you make it or break it in the first 3-6 months.  Which is a good thing for authors, since they could potentially start making money at any time... and continue making sales indefinately! 

So the bottom, bottom line for authors who are digitally published is.... BE PATIENT.... CREATE YOUR OWN WEBSITE... and KEEP ON WRITING/PUBLISHING.    Now that doesn't sound so hard, right?

And for those digital publishers out there.... don't be so quick to drop your backlist! 

Digital Publishing and How it Rates to Paperback

It seems to me that most authors believe that marketing is something that the publisher does - not them.  They tend to believe that once they have written the manuscript, that's it.  Many of them don't even believe they should have to put in the effort to make sure their spelling or grammar is correct. ) And that's fine, as long as they can afford a professional editor.)

Another common fallacy is that digital publisher is sub-par - that the quality of books that are digitally published is nowhere near the quality of a book that has been put into print.  And why is that?  Perhaps because of the authors' attitude regarding their manuscript and the whole process of publishing.  Perhaps because so many authors jump right into self-publishing their books in print-on-demand format, not waiting to make sure that their manuscript is formatted or edited professionally first. 

But I am here to tell you that if you purchase an eBook that has been published by a digital publisher - not to be confused with a subsidy or vanity press - you will be more than pleasantly surprised.  I am still utterly amazed at the quality of material that is being published today.  And only difference is, the books you are reading aren't necessarily by a known (or rather - is YET known) writer.  All of the digital publishers I have met have very high standards of acceptance, and work just as hard as any other publishing house to make sure their final product is edited professionally, even if they have to do it themselves.

So take some time to read an eBook... and perhaps to thank a digital publisher now and then.  We work just as hard as any other publisher out there.... and we make visible more great reads than a brick and mortar publishing could ever dream of!

http://www.synergebooks.com/