It seems to me that most authors believe that marketing is something that the publisher does - not them. They tend to believe that once they have written the manuscript, that's it. Many of them don't even believe they should have to put in the effort to make sure their spelling or grammar is correct. ) And that's fine, as long as they can afford a professional editor.)
Another common fallacy is that digital publisher is sub-par - that the quality of books that are digitally published is nowhere near the quality of a book that has been put into print. And why is that? Perhaps because of the authors' attitude regarding their manuscript and the whole process of publishing. Perhaps because so many authors jump right into self-publishing their books in print-on-demand format, not waiting to make sure that their manuscript is formatted or edited professionally first.
But I am here to tell you that if you purchase an eBook that has been published by a digital publisher - not to be confused with a subsidy or vanity press - you will be more than pleasantly surprised. I am still utterly amazed at the quality of material that is being published today. And only difference is, the books you are reading aren't necessarily by a known (or rather - is YET known) writer. All of the digital publishers I have met have very high standards of acceptance, and work just as hard as any other publishing house to make sure their final product is edited professionally, even if they have to do it themselves.
So take some time to read an eBook... and perhaps to thank a digital publisher now and then. We work just as hard as any other publisher out there.... and we make visible more great reads than a brick and mortar publishing could ever dream of!